Research & Analysis

Industry Insights

Deep dives into advertising technology, cost optimization, and automation strategies backed by industry research and real-world data.

Analyzing Apple's 800M weekly App Store visitors, 60%+ conversion rates, and the trade-offs of premium positioning in a walled garden ecosystem.

How IBM unlocked $3.5B in savings and why AI tokens cost 37,519x less than human labor for rudimentary tasks.

Exposing the 100-200% markup on identical CTV inventory and why direct programmatic access costs 1/10th the price.

How route mapping and programmatic DOOH deliver billboard ads to high-intent households during their actual commute at $10-$20/day.

How AI-powered postcard generation and data-driven targeting deliver 4.9%+ response rates while reducing waste.

Why the hottest edge in advertising isn't a new channel—it's a new way of valuing real-world intent signals over identity.

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